John Keells has recognized that developing a sustainable sourcing mechanism in a company’s supply chain can raise productivity, enhance customer-supplier relations, support innovation, and enable growth. Sourcing sustainable raw materials also unlock business opportunities to reduce costs and to differentiate our products in an increasingly competitive market.
This initiative of the Consumer Foods and Retail Group
of John Keells Holdings PLC boosts agricultural activity in villages and raises the standard of living in diverse communities. It is one of our largest and most successful sustainable projects with many sub-projects such as the ginger and vanilla out-grower programmes, dairy production, the treacle project, purchase guarantees of pork, chicken and assistance in the expansion of local, mechanized, de-boned meat. The retail chain, Keells Super, sources a variety of high and low country vegetables from farming families in Thambuttegama (of the North Central Province) and Nuwara Eliya (of the Central Province).