|Initiatives by JayKay Marketing Services|
JayKay Marketing Services (Pvt) Ltd’s (JMSL) sourcing of vegetables for Keells Supermarkets takes place solely through local farmers. The initiative began in August 2005, with the collection of vegetables taking place through a collection centre at Thambuttegama, with the assistance of the Mahaweli Authority, with a view of procuring products direct from the farmers. Over 35 farming families are involved in the initiative of cultivating a variety of low country vegetables. In order to handle the demand for upcountry and exotic vegetables and fruits, a second collection centre in Nuwara Eliya was also opened about 2 and half years ago.