John Keells PLC was part of Sri Lanka’s 1st ever Digital Tea Auction over a period of three days, from the 4th to the 6th of April. The e- Auction was initiated by the Colombo Tea Traders’ Association. In a historic event, the world’s largest single origin tea auction for the first time in 126 years deviated from it conventional “out-cry” system, requiring the physical presence of the buyers, to move into the electronic age, with each buyer engaging in the imperative assignment of purchasing tea for processing and export from a safe location, without having to travel to a central point and intermingling in a crowded environment to do so, due to the prevailing situation of the COVID-19 pandemic lockdown. Samples of the teas on offer were visually assessed by the tea buyers and duly purchased by registering their bids from remote locations, as a consequence, circumventing the need to expose themselves to any serious health hazards and complying with the social distancing protocol imposed by the government.
John Keells PLC was part of Sri Lanka’s 1st ever Digital Tea Auction over a period of three days, from the 4th to the 6th of April. The e- Auction was initiated by the Colombo Tea Traders’ Association. In a historic event, the world’s largest single origin tea auction for the first time in 126 years deviated from it conventional “out-cry” system, requiring the physical presence of the buyers, to move into the electronic age, with each buyer engaging in the imperative assignment of purchasing tea for processing and export from a safe location, without having to travel to a central point and intermingling in a crowded environment to do so, due to the prevailing situation of the COVID-19 pandemic lockdown. Samples of the teas on offer were visually assessed by the tea buyers and duly purchased by registering their bids from remote locations, as a consequence, circumventing the need to expose themselves to any serious health hazards and complying with the social distancing protocol imposed by the government.